GHAR conducted the 2024 Association Performance Survey through an independent consulting firm, T3 Sixty, to assess member satisfaction, gather feedback on core services, and identify areas for improvement. The survey was completed before the association's 2025-2027 Strategic Planning Retreat. The results, the voice of our members, will shape the way we make decisions in the years ahead. The survey achieved a 14.0% response rate from 717 members, providing valuable insights into how members view the association’s performance across various key areas. 

Overview of Key Performance Categories

The survey evaluated overall satisfaction, leadership direction, support services, communication, education, advocacy, and member connections. The responses were scored across a standardized 4-point scale, providing a benchmark comparison with T3 Sixty’s national and regional REALTOR® association data.

• Overall Satisfaction: 3.22 (Good) with 82.8% positive feedback. That indicates general satisfaction with some areas for potential improvement
• Leadership and Direction: 3.07 (Good). Most members feel the organization is headed in the right direction, there is room for better communication and transparency on the association’s goals and strategic initiatives.
• Support Satisfaction: 3.40 (Superior). Members highlighting the staff’s friendliness, knowledge, and responsiveness. 
• Communications: 3.30 (Superior) with 87.3% positive feedback. Members expressed appreciation for timely updates but suggested streamlining communications to reduce information overload and to make it easier to find relevant information.
• Core Services (Education, Advocacy, and Networking/Connections): 3.35 (Superior) Members praised the variety of educational offerings but expressed a desire for more in-person options and advocacy efforts tailored to local concerns.

Conclusion

The 2024 GHAR Association Performance Survey reflects a generally positive perception of the association’s services, with high scores in support, education, and communication. By addressing identified opportunities, GHAR can continue to enhance its value to members, improve service consistency, and foster greater engagement within its membership.

Comments from our Members

"They have the best CE classes I’ve ever worked with AND best selection. I’m also in NC and our board doesn’t even compare"

"Just wish fees were less But, everyone I have ever needed has been responsive & nice"

"I would like to see a wider variety of elective continuing ed classes"

"Keeps me up to date on practices and legal requirements"

"I need to take advantage of GHAR’s opportunities to better assess performance"

If you'd like to see the full 80 page report from T3 Sixty, please email GHAR CEO, Holly Callanan or call 860.561.1800.